BTPA to focus more on culinary tourism

Dr. Kerry Hall, CEO of the Barbados Tourism Product Authority (BTPA), believes that forging linkages with different sectors in Barbados is critical, and stated that there is ongoing work among the sectors.

 

At the launch recently of the Pork Cutter and Mixology Competition and Country Sizzle that will be held on November 26 at East Point Bar and Grill in St. Philip, she stressed the importance of culinary tourism to Barbados.

 

She explained, “The BTPA will place greater emphasis on this niche in the upcoming months as it expands its culinary programme to incorporate culinary experiences, culinary workshops, a culinary competition, culinary scholarships and a Community Food Festival. Thus we are happy to support Country Sizzle and the Caribbean Cooking Channel for this culinary initiative and we recognise them as integral components in preparation for a successful Community Food Festival next year.

 

“Next year, the BTPA anticipates culinary events which will feature cook-offs and mixology competitions in zones across Barbados. These events will culminate in a final showdown at the Community Food Festival later in the year… We are truly excited and we implore Barbadians to stay tuned via social media for more information...”

 

In terms of sectoral linkages, the CEO believes, “As a nation, we want to be much better in forging linkages to cut down our high import bills, to stimulate the economy of Barbados by creating avenues by keeping foreign exchange at home and creating op-portunities for entrepreneurs.

 

“We have to find a solution. A lot of work has been happening behind the scenes to get this agro-tourism linkage moving forward, dealing with issues such as reliability and consistency and creating more avenues to the farmers. Linkages are important; the same way tourism is attempting to create better linkages between the cultural industries and tourism. 

 

“We are a very progressive and sophisticated destination, but we need to refocus on buying local which brings so many benefits; the food is fresher, brings down import bills, healthier choices, etc. Tourists are asking for what is Barbadian … and also for our own people we have one of the highest non-communicable diseases rates in the region. We want a healthy nation and more productive nation by eating healthy, fresh local foods. 

 

“The farmers would have steady output for their products and hotels can also offer that authentic experience. It is a win-win solution...” (NB)