Massy supports NIFCA creators

One major corporate entity continues its financial support of the education and training of NIFCA creative practitioners.

Yesterday, during the official launch, Andrea Wells, Chief Cultural Officer of the National Cultural Foundation (NCF), expressed her appreciation on behalf of the NCF to Massy, for providing sponsorship of the NIFCA Massy Creators' Awards. Wells said that the company's contribution goes towards the development of the creative practitioners, especially those who work behind the scenes.

“From its inception, it is the award that goes to the writers, to choreographers, to composers, to the directors. Sometimes it is one of the same, so many times it is not... often times it is teachers, community leaders... persons who NIFCA becomes the platform, and the performers become the canvas, that they work their magic on,” said Wells.

The chief cultural officer also highlighted some of the former winners of the NIFCA Massy Creators' Awards, which include multi-talented Kenneth “Jack” Lewis, educator, Hugh Griffith and actor, poet and writer, Adrian Green.

This will be the third consecutive year that Massy has partnered with NIFCA, as the awards “seek to recognise those persons who best demonstrate originality in scriptwriting, musical composition, choreography and/or artistic direction in the Performing Arts category”. So far, twenty five mostly young individuals have benefited by the incentive, with the funds going towards furthering their education.

Public Relations Officer of Massy, Jennifer Branch, said Massy saw “an opportunity to assist in driving the development of the creative economy and cultural industries”.