Barbados Physical Therapy Association unveils new logo

The Barbados Physical Therapy Association (BPTA) has been successful in its search for a brand new logo, which adequately represents the non-profit organisation in its re-branding exercise.

The new logo was officially unveiled during a recent press launch held in the Boardroom of the Queen Elizabeth Hospital (QEH), which also served to announce the winner of the BPTA’s logo competition.

A new banner displaying the logo was revealed by President of the Barbados Physical Therapy Association, Dr. Nicola Yard and BPTA Public Relations Officer, Marita Marshall, following the announcement that graphic designer Jawade Elibox was the winner of the BPTA’s Logo Competition, which ran from June 21 to August 9 this year.

Elibox received a prize of $250 compliments of the BPTA, as well as prizes from sponsors, including one Samsung tablet from Game Xpress, three months membership from Cross Fit 246, one voucher from Fresh Vitamins and one spa voucher compliments of the Beautiful Me Day Spa.

BPTA President, Dr. Nicola Yard meanwhile noted that the Association is seeking to highlight the work of physical therapists island wide, with the ultimate goal of increasing awareness of the profession.

“Most people do not know about the Association, so we decided that we wanted to do something to increase our visibility and make sure that our presence is felt in society. The logo change came at the right time to help and assist with our re-branding and it does do a good job,” Yard commented.

“We decided that we wanted to have this competition just in time for our 20th anniversary which is in September. We wanted to make sure that it was launched just in time, so that everything going forward now has the new logo,
which is fitting and which suits us as an Association,” she added.

PRO Marita Marshall meanwhile noted that it was not an easy task making a final selection from the entries received and as such, BPTA members were allowed to vote for the final one.

Graphic designer Jawade Elibox told The Barbados Advocate it took him about three to four days to come up with his visually appealing, winning design, which he too was proud to display.