BWU looks to improve digital communication

On the cusp of reaching seventy-nine years of existence, the Barbados Workers’ Union (BWU) is looking to improve the digital communication between the union and members.

This was announced by Deputy General Secretary Destry Jones, Barbados Workers’ Union Financial Controller.

Jones said last week that the union was looking to improve digital communication with members, at a recently held press conference at Solidarity House.

Jones stated that changes had to be made as the union could not operate as it had in the past.

“We realise that we cannot operate the same way in 2020 that we did in 1941. We are a very progressive organisation so we are putting things in place. We are looking at improving our digital communication to our members,” said Jones.

The financial controller explained that the plan had been started before the COVID-19 pandemic but operations had been ramped up after it began.

“We realised that we needed to ensure that our industrial relations officers and our labour college, all of our colleagues, are able to better communicate with members when our colleagues are working from home,” said Jones.

The Barbados Workers’ Union is also making strides towards having a decentralised membership engagement structure to allow for smoother and more efficient communication with members.

“In the past we relied very heavily on notice boards and shop stewards to get our message across. What we have been doing now is engaging our members more on the social media platforms and trying to make sure that we have ready access to our members,” Jones said.

This change in communication method not only allows for the BWU to reach the members easily but also makes a speedy avenue for input and feedback to reach the union. (AS)