FLOW supporting CARIFTA Games

The 2018 FLOW CARIFTA Games will be broadcast to ten countries across the Caribbean when the annual event gets underway over this coming Easter weekend. With more than 650 athletes and officials taking on this year’s competition, FLOW will once again be bringing all the action to homes across the region.

In the final year of a three-year sponsorship of the Games in association with the the North American, Central American and Caribbean Athletics Association (NACAC), the 2018 edition will be brought live from the $30 million state-of-the-art Thomas A. Robinson National Stadium in the Bahamas. With Barbados fielding a team of 26 athletes and five coaches, the local chapter of the telecommunications giant will be looking to build a buzz around the delegation on social media as the Games carries the slogan “Faster, Further, Higher”.

Speaking to The Barbados Advocate just this week, Director of Communications and Stakeholder Engagement at FLOW, Marilyn Sealy explained that the sponsorship had a long way in helping the region’s athletes to make it to the next level. “Basically our sponsorship is another way of showing our commitment to sports in the region. We know about the Usain Bolts of yesteryear and we have major athletes that have come out of CARIFTA and we are happy to further demonstrate our support for up-and-coming Caribbean athletes. From Barbados, from Jamaica – all the territories. We are trying to get our athletics at a certain level and this is our commitment to the region to ensure that we do this,” she said.

With more than 35 collegiate coaches and scouts expected to be in the Bahamas on the hunt for talent and many more watching from the comfort of their homes across North America, Sealy said that through the sponsorship, the coverage the Games had been serving its purpose. “It has been invaluable. It has been really great for us but it has also contributed greatly to the development of athletics in the Caribbean,” she stated.

Now at the end of successful three-year partnership with the NACAC, Sealy said that things looked hopeful that another accord could be struck up, however, that call had to be made at the central level. “It has been a positive for us. It has been a pleasure to participate and to commit and to support all the athletes and I’m sure that they are looking positively at having it again,” she said. (MP)