Troy Best, Brand Manager for Pernod Richard.
Martell ladies showing off bottles of ‘Blue Swift’.
New Martell cognac launched in Barbados
Massy Distributors has officially added one of the world’s most renowned cognacs to its slate of liquors being sold under its brand on the island. Martell’s line of cognacs, which are infamous for their well-blended and expertly marketed products around the world, had its big launch last Saturday on the majestic grounds of Nikki Beach Barbados located in Six Men’s, St. Peter.
The intimate invitation-only party featured three of the cognacs (VS Single Distillery, Blue Swift and VSOP) which will be offered initially from Martell’s signature collection. Patrons who were on hand for the experience, had their chance to taste the new products with a choice of having them served within a cocktail, or for the seasoned veterans, have them straight up on the rocks.
During his short speech to supporters, Troy Best, Brand Manager for Pernod Richard, emphasized the need for persons to not only believe the hype around the brand Martell, but to truly take time out to taste the expert blends.
“So many times we come and we have very nice speeches, we talk about the brand for like 15 minutes, but the essence of the brand is in the taste. I know we have lovely cocktails, but I want everyone to really taste the brand because as I said before, it redefines the boundaries of cognac in Barbados.”
The brand Martell is not exactly new to the Barbadian market, however Massy Distributions believes in its ability to, not only fully understand the market where these cognacs will be popular, but also capitalise on what Massy currently has on the island as the biggest distributor located here.
The Martell family line of cognacs is over 300 years strong, with a rich history of being involved in international films, royal weddings and other extravagant events. With the weight of this brand now under the wings of Massy, the company hopes to make Martell the definitive high-up cognac brand on the island.