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President of the International Association Of Business Communicators, Barbados, Sara Odle (standing, left) and Media Relations Consultant Fay Cooke-Nurse (standing, right) speak to participants at the Barbados Association of Office Professionals’ annual conference yesterday.

IABC President: Pay more attention to employees

Employers in Barbados are being urged to pay attention to the importance their employees play in the role and image of the company and communicating that role.

This advice came from the President of the International Association Of Business Communicators Barbados (IABC), Sara Odle, who presented on the topic, Public Relations-Everyone’ Responsibility, during the Barbados Association of Office Professionals’ annual conference, held at the Hilton Hotel, yesterday.

Odle, a veteran in public relations, said the managment of companies must recognise that their interaction with all of their public is vitally important and noted that employees should be trained how to assist in that process.

She also said effective communication is very important to the development of an organisation, especially in today’s market where competition is becoming more intense and jobs are not as secure as they use to be.

“Some companies don’t even have a public relation’s department. So in today’s world, that job as a public relations officer has to be shared. They need to pay more attention to the role their employees play in the role and image of the company,” she said.

The President also informed companies that public relations and crisis management are closely connected. She said leaders of organisations must pay attention to planning for things that can go wrong in their companies and should have strategic steps in place to be taken. “If you get that right, when things do pop up, then you can handle them better,” Odle said. (AH)

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