Digicel Play surprises 20 000th customer

Leslie Schultz is the 20 000th customer of Digicel Play in Barbados.

The Black Rock resident received the news when the CEO of Digicel Play, Charlie Clementson and several members of Digicel and Digicel Play team visited his home recently. Schultz expressed his appreciation to Digicel, which presented him with a 32” HD TV and his prize of one year free Digicel Play service.

The CEO told The Barbados Advocate that the milestone was an “incredible feat” and he was proud of their accomplishment. Digicel Play, which has been in the market for just over a year, provides thousands of Barbadians with Internet, landline and TV services. Clementson said that with Digicel Play, customers experience faster broadband and more television channels, all at an affordable price. In addition, his company has introduced a new way to make phone calls with their “Pay As You Go” service. He revealed that with their 20 000th installation, their Digicel Play service trucks and sales teams have traveled 7 842 times around the island.

“Hugh amount of work has gone on and our customers love it and we are very proud and it is going to continue in the next year and the year after,” said Clementson.

After the presentation, Clementson spoke to the media about introducing Digicel Play to the competitive market. He highlighted the fact that for Digicel, it has been about offering better customer service and showing their customers they care. In six months, Digicel was able to place 1 000 kilometres of fibre optics; a task which, according to the top executive, was a complicated one.

Clementson acknowledged there were some problems with the network in the early stages. However, they were dealt with quickly, giving their customers early notice of the disruption and compensating them for any loss of service. Another challenge Digicel is actively working on is the dominant position which their competition holds as it relates to the ownership of phone numbers.

“The sooner we can get phone numbers portability to happen, the sooner the people of Barbados can own their phone numbers,” Clementson stated.

The Digicel Play CEO said if this occurs, landline customers can take their phone number with them regardless of which provider they choose. The mobile phone network provider will be seeking to resolve this issue by 2018. Despite their challenges, Clementson said that Digicel Play customers are satisfied with their offering and commended Digicel for its fast Internet, large variety in content and picture quality of their television service.

“They love the fact there is a competitor in the market who really wants them as customers and I think those are the things that have made the real difference. I think it means more to us; our customers mean more to us,” said Clementson.