Barbados has the highest tourist satisfaction in the world

Sealy comments on designation

Barbados has been rated as the destination with the highest level of tourist satisfaction in the world.

In the Lower House during the debate on the Value Added Tax Amendment Bill 2018 earlier this week, Tourism and International Transport Minister Richard Sealy outlined the findings of international research company Norstat, which gave the country
the designation for 2017.

“Beating out places like Abu Dhabi, Seychelles, Maldives, Colombia, the Dutch Antilles, the Bahamas – this is what we have been able to accomplish. It’s amazing that our tourists, according to empirical work done by Norstat – a very prestigious company, are very satisfied here, but if you listen to some of our own people, even people in the tourism sector talk, you would really think that these people are not satisfied,” he said.

On its website, Norstat illustrated that Barbados had recorded an 8.8 out of 10 rating in visitor satisfaction, the highest in the world for 2017.

In addition, this island’s Destination Satisfaction rating was highest in the Americas and in the category of accommodation.

The information, according to the research group, was taken from more than 70,000 global travellers from 24 source markets rating all their trips across the globe throughout the year.

This assessment is done through rating 20 elements including: the accommodation, food, quality of beaches, personal security, level of hospitality and the total cost-benefit-ratio of the trip.

Sealy said however that the designation did not mean that it was time to rest on “our laurels”, as “we have more work to do and we have to recognise that we are going in the right direction.” (JMB)

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