On-air promotion of B’dos

US radio stations have been promoting Barbados over the last couple of weeks with an effort to expose Barbados to different niche markets.

General Manger of Sandals Barbados, Fernand Zievinger was speaking yesterday at Sandals Barbados for the USA multi-station remote promotion (20 USA Radio Stations broadcasting live form Barbados) at Sandals Royal.

According to him, “This is a huge investment, Barbados is the newest destination for Sandals, Barbados is an important destination and with Beaches coming we will go over 1 000 rooms on the island, the impact will be huge. We bring in the radio stations not for now, but for next year, we want the rooms to remain full and this will bring in future business. It is important to plan …”

“It is a three-day event, there was 25 radio stations all US-based last week and this week, [around] 19. The Sandals PR invites the stations to Barbados to talk about Sandals, the island, the people etc to promote the brand to different markets in the USA.”

Deidra Ransdell, one of the radio station hosts stated, “We are having a great time at Sandals Royal Barbados. This is our first time in Barbados, but we have been to some of the other Sandals resorts throughout the region. We are here with the radio teams getting to learn more about Barbados and the Sandals properties and we have exciting opportunities for our listeners back at home to win their way to any of the Sandals locations.”

“We have been all over the property, we are going snorkelling with the turtles, the food is fantastic, entertainment is great and the service has been excellent.”

She added “Barbados is a great get-away and we want our listeners in Kentucky to know about the beauty of Barbados and its people. Kentucky is the horse capital of the world and to see the equestrian events here has been great as well. We
were [also]able to speak to tourism officials about the different events such as the Rum festival etc.” (NB)