EDITORIAL

Two recent, contrasting events in the space of a few days have had an impact on Barbados. Prince Henry of Wales’ visit to the island and the climax of our 50th anniversary celebrations generated a deep sense of pride in Barbadians and returning nationals who descended en masse for the commemorations. We were thrilled with the hard work and talent on display. The fact that celebrations went off without a hitch is testament to the dedication and sheer commitment behind the scenes to ensure everything flowed smoothly. We were moved to witness the unveiling of the National Monument – and the breathtaking flag that was hoisted – as much as the spectacular Independence parade, which slotted seamlessly into the night-time venue at Kensington. When we come together, give thanks and celebrate all that we have achieved as a nation, it is simply beautiful and creates many happy memories to be documented on history’s page.

 

The second issue could not be any more dissimilar. Recent complaints from business owners and residents along Worthing about foul smells and sights of raw sewage triggered worries, panic and concern about health and safety of the environs, which eventually led to the closing of Worthing Beach. Last Thursday, however, authorities officially reopened it, indicating that tests done by the Environmental Protection Department confirmed “no unusual levels of bacteria at the beach”. Despite this – and despite Ministers Sealy and Boyce’s very public swim in said waters – some persons were still highly critical.

 

In recent years, Barbados has come under some scrutiny for some challenges that have made headlines well beyond our shores, such as sargassum seaweed, increased shootings and even false reports of being a tax haven. What we must be especially cautious of with respect to our tourism brand is that instant news, reviews and opinions are that more readily accessible and broadcast faster than ever. It simply means that response must be quick, while striking a healthy balance between assuaging public concerns and working behind the scenes to solve the problem. 

 

Coming out of successful Independence celebrations, we hope Barbadians have a renewed fervour for expecting and exacting excellence. Barbados therefore must consistently do all to project a good image of the country. First and foremost, we do it for ourselves to maintain the high standards to which we have become accustomed and to keep striving for the best. Similarly, projecting the right image goes a long way in continuing to attract business from tourism and direct investment. 

 

This little country has always punched above its weight and superceded expectations. In light of the 50th anniversary celebrations, upcoming Christmas festivities and the official start of the tourist season, it is an excellent time to build on the strengths of Brand Barbados and solve any problems expeditiously and efficiently. The two aforementioned incidents of sharp contrast should therefore provide many lessons on the power of words; how a country’s reputation can be shaped during the social media age; media scrutiny and public handling of crises. As they have shown, our very livelihood depends on it.