Shardae Boyce appointed as BMA’s new Executive Director

The Barbados Manufacturers’ Asso-ciation (BMA) has announced the appointment of Ms. Shardae Boyce as its new Executive Director.

Ms. Boyce, an international trade specialist with a Master’s degree in International Trade Policy and Law, takes over the position left vacant by the recent retirement of Bobbi McKay who had served as BMA Director since 2006.

Prior to her appointment as BMA Executive Director, Ms. Boyce worked as a trade consultant with the Barbados Private Sector Association. She has functioned as the intermediary between the Barbados Government and the private sector on a number of developments, assisting in the negotiations of various trade agreements between Barbados and other countries.

BMA President Robert Noel said Ms. Boyce’s appointment was both timely and a good fit for the Organisation. He noted that her skillset and experience in matters of trade would be particularly advantageous as the BMA sought to take advantage of opportunities opening up in regional and global trading arenas.

“Ms. Boyce brings a wealth of experience in matters of trade representation and negotiation to the BMA and we believe that she can be of great assistance in advancing both the short term and long term goals of the BMA in matters of trade and market access on behalf of our members,” Noel stated.

Noel added that the new Executive Director’s in-depth knowledge of strategic planning and performance management was an asset that should also prove advantageous to the BMA’s agenda.

Ms. Boyce is a product of the University of the West Indies Cave Hill Campus, having graduated in 2010 with a Bachelor’s Degree in Political Science with honours.

She has travelled extensively with Barbados’ official trade delegations where she took on the role of Barbados’ private sector advisor on numerous developmental issues affecting the manufacturing sector. She has also worked with the World Trade Organization (WTO) as a facilitator for regional trade negotiations training.

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