Kooyman, Guardian General Insurance launch hurricane preparedness campaign

Kooyman and Guardian General Insurance Limited are pleased to announce
the launch of a digital campaign for the 2020 Hurricane Season.

The campaign will focus on educating the Barbadian public on the topic
of hurricane preparedness, while providing meaningful tips to prepare
their homes and families for the hurricane season. Each week via
social media, consumers will be presented with a trivia question to
test their knowledge and will have a chance to win a hurricane kit
valued at $250.

“Guardian General approached us with this intriguing campaign pitch
and we immediately jumped on board,” said Kooyman Marketing Officer
Charlene Mullin.

“We launched our preparedness campaign from the first week of June
across radio, social media and press, so this fits nicely with our
objectives for the hurricane season. In addition, we have produced a
brochure including key discounts available in-store and online.”

With an active hurricane season being predicted for 2020, Barbadians
should avoid becoming complacent.  While it may be difficult with so
much happening now, including the public health and economic impacts
of the COVID-19 pandemic, Barbadians must make an effort to prepare
and be ready for any emergency situation.

Vicki Olton, Business Development Officer at Guardian General added:
“Our company is extremely pleased to partner with Kooyman on this
initiative. We recognise Kooyman as a strong, reputable brand which
has responded to the current needs of the market. As a property and
casualty insurance provider, we believe that this campaign will not
only sensitise the public on the importance of disaster preparedness,
but adds value through the hosting of the trivia competition which
affords persons the opportunity to win hurricane kits filled with
essential items.”

The competition, which started on July 7, 2020, will run for eight
weeks and winners will be selected randomly each week, with prizes
being presented by representatives from Kooyman and Guardian General
Insurance.