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Chinese tourism remains a goal


Since reaching the milestone of the 35th anniversary of this country’s relationship with China, the goal of opening up a Chinese market in the Barbados tourism sector has been revitalised.

According to Minister of Tourism, Richard Sealy, who spoke on behalf of the Prime Minister at the celebratory reception at the Lloyd Erskine Sandiford Centre on Wednesday evening, in a few years millions of Chinese people will be travelling, and it is a source market that therefore cannot be ignored.

“We are hopeful to welcome many Chinese tourists to Barbados in the future. The facts are that that is our number one export, tourism services, and it is also a fact that the World Travel and Tourism Council is saying that by the year 2020, China will be the number one importer of tourism services. It is reckoned that somewhere between 200 and 250 million Chinese will be travelling,” Sealy explained.

He reported that Barbados already has the approved destination status from the People’s Republic of China, and would like to be the choice of some of those Chinese travellers.

In an interview earlier this year with the Barbados Advocate, the Tourism Minister highlighted some of the challenges associated with attracting the Chinese traveller to Barbados, mainly that of the distance, but explained that world travel is evolving to suit with the creation of more long-haul aircraft, making long distances a lot less daunting.

That being said, Sealy maintained that opening the Chinese market remains a long-term goal. (AN)

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