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Business Monday: New animation company launched
“To create world class animation products which elevate Barbados as a globally recognised Centre for Animation.”
That’s the mission of the Caribbean Digital Media Centre (CDMC) Inc. to date, the largest animation studio in the region. At a well attended official launch ceremony held last Friday at BIDC offices in Harbour Industrial Park, James Corbin, the company’s CEO, shared his vision for CDMC and his passion the see animation become a booming industry in this region, to a scale of rivalling the best in the world.
“We want to be the best animation studio... to contend with the best,” said Corbin, who pointed out that all of the 30 members of staff were trained to use the latest technologies in the industry.
He emphasised the company’s business strategy as focusing on offshore animation, adding that the sector in the USA was worth $125 billion in 2011, and that he was confident that CDMC could deliver on time, within budget and exceeding customers expectations on a continual basis.
“Today, there is no animation industry in Barbados, but with the help of our partners [Globally recognised industry leaders] Toon Boom Animation and Bento Box Entertainment, we intend to grow the animation business so that Barbados becomes a globally recognised centre for animation,” he stated. Corbin passionately argued that there is no reason why in five years, the industry could not employ in excess of 3 000 persons and be in a position to make a significant contribution to the foreign earnings of this country.
In outlining the future he saw for the company, Corbin, pointed out his desire to lead the way in creating clusters of animation companies. “Some will come from our current staff who will become entrepreneurs ... and other entrepreneurs who will enter the sector because they have seen the success of this company,” he explained, while adding that the creation of a cadre of professional animators, by means of collaborations with the University of the West Indies and the Barbados Community College, would also be on the agenda for the future.
Mr. James Corbin further noted the importance of teaching animation from the primary and secondary school levels and explained that in his vision for the industry, CDMC would seek to have CXC examinations established in the particular subject area. This is essential to be able to supply the number of animators which the industry would require.
He ended his remarks by saying that CDMC would be seeking out Barbadians with creative ideas and projects which are “ever-green” and had “global appeal”, adding that the company would work to bring these projects to market, by collaborating with its strategic partners. (RA)