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Chefette, Banks Holdings join forces
By Regina Selman Moore
Two local entities, Chefette Restaurants and Banks Holdings, have sealed a multi-million dollar deal, representing an investment in local manufacturing and the provision of a new dining experience for consumers.
Ryan Haloute, Managing Director of Chefette Restaurants Limited, which has been in operation since 1972, has indicated that the long-term agreement will see Chefette customers now being offered new beverage solutions such as Coca-Cola, Coca-Cola Light, Sprite, Frutee Extreme Red and Frutee Pineapple from Chefette outlets, islandwide.
The partnership will also ensure greater job security in these challenging economic times, for the close to 800 Barbadians employed at Chefette’s 14 Restaurants, nine Drive Thrus and two Barbecue Barns, Haloute said.
The Managing Director stressed that BHL, the local producer of Coca-Cola beverages through carbonated beverage manufacturer the Barbados Bottling Company Ltd (BBC), also has a similar philosophy to that of his company and is a good corporate citizen as well, in its endeavours to give back to various communities.
Chefette Restaurants also seeks to boost the local manufacturing sector, Haloute said, by purchasing all the materials needs for its products such as chicken, pizza, nuggets and vegetables locally, while producing additional special products at its Chef Food Manufacturing support arm.
Haloute, who was speaking at a Chefette and Coca-Cola Press Launch held at the Chefette branch located on the Harbour Road in St. Michael, also noted that the partnership comes at a time when Chefette is in the process of refurbishing some of its branches, to boost consumer confidence in the Chefette brand.
As such, the newly refurbished branch on Harbour Road will re-open to the public today, a day after the launch, after three or four weeks of closure, with a whole new interior and exterior. Customers can also be assured of competitive prices.
Haloute also noted that Chefette Restaurants is celebrating its 40th anniversary this year and is happy to be recognised as a Top Fast Food Chain, as outlined by Travel and Leisure in its May 2012 edition.
“Chefette has been ranked as one of the World's top fast food chains by Travel + Leisure, the New York-based magazine which has a readership of over 14 million. Chefette was the only restaurant chain in the list from the Caribbean, other than Puerto Rico. We are very humbled and honoured to be on this list. Our staff are the ones who deserve the full credit for this great achievement, as they give of their best daily,” Ryan Haloute remarked.
Franchise Director for the Coca-Cola Company, Daniel Saenz, noted that through the partnership, Chefette Restaurants, the main chain restaurant in Barbados, will now have the opportunity to join the most recognised beverage brand globally.
He added that Coca-Cola has been declared by InterBrand as the #1 Best Global Brand for the past 12 years and with Chefette being a leading brand in Barbados since 1972, the two can now join forces.
Richard Cozier, Managing Director and CEO of BHL, suggested that the partnership was a good move, since companies need to put in some work during tough periods, to ensure that they are still in the running when the economy does bounce back.
Meanwhile, Executive Chairman of Chefette Restaurants, Assad Haloute, has suggested that more may be forthcoming from the fast food chain in terms of new venues, even though he stated that he would not be “letting the cat out of the bag just yet”.